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Facing dramatic stock market declines and growing resistance to their mRNA COVID-19 vaccines, Pfizer and Moderna are running upbeat TV commercials with jingles and celebrities to push COVID-19 vaccination just in time for the holidays.
Facing dramatic stock market declines and growing resistance to their mRNA COVID-19 vaccines, Pfizer and Moderna are running upbeat TV commercials with jingles and celebrities to push COVID-19 vaccination just in time for the holidays.
The 30-second Pfizer commercial features a cheery, driving tune and smiling celebrities Martha Stewart, singer-songwriter John Legend, professional soccer player and progressive activist Megan Rapinoe, singer-songwriter Charlie Puth and football star Travis Kelce.
All but Rapinoe flash Pfizer’s trademark blue band-aids on a shoulder showing they got Pfizer’s COVID-19 shot.
“Got it,” Stewart says, as the Pfizer ad copy reads, “This season’s updated COVID-19 shots are here,” and “Ask your healthcare provider if getting your COVID shot with your flu shot is right for you.”
“Got yours?” is the Pfizer tagline.
