It is about The Burning Platform.
It is about Jim, and his desire to express his feelings. It is about making a platform for his own voice and in the process, creating a platform for other voices. And it is about your voice.
Each post on TBP probably has something on the order of 10,000 views. Jim doesn’t post numbers on that but Zero Hedge does and typically their articles get those kinds of numbers. Of those views, there are only a handful of people who comment. Let’s say, and I have not counted so don’t hold me to this, something less than 100.