Pfizer, Moderna Spend Millions on Ads Featuring Catchy Phrases and Celebrities to Push COVID Shots

Guest Post by Mike Capuzzo

Facing dramatic stock market declines and growing resistance to their mRNA COVID-19 vaccines, Pfizer and Moderna are running upbeat TV commercials with jingles and celebrities to push COVID-19 vaccination just in time for the holidays.

Facing dramatic stock market declines and growing resistance to their mRNA COVID-19 vaccines, Pfizer and Moderna are running upbeat TV commercials with jingles and celebrities to push COVID-19 vaccination just in time for the holidays.

The 30-second Pfizer commercial features a cheery, driving tune and smiling celebrities Martha Stewart, singer-songwriter John Legend, professional soccer player and progressive activist Megan Rapinoe, singer-songwriter Charlie Puth and football star Travis Kelce.

All but Rapinoe flash Pfizer’s trademark blue band-aids on a shoulder showing they got Pfizer’s COVID-19 shot.

“Got it,” Stewart says, as the Pfizer ad copy reads, “This season’s updated COVID-19 shots are here,” and “Ask your healthcare provider if getting your COVID shot with your flu shot is right for you.”

“Got yours?” is the Pfizer tagline.

Moderna’s 60-second TV spot wants its audience to “Spikevax that body.”

Spikevax is the brand name of the company’s COVID-19 vaccine. It refers to the artificial spike protein the vaccine is designed to stimulate in the body to allegedly trigger protective antibodies to the virus.

The commercial opens with an older man playing table tennis accompanied by a narrator, who says, “When it comes to your health … you ping and pong that body.”

The spot proceeds through a variety of ordinary people practicing their passions, including a woman blending a vegetable shake (“you green that body”), a man plunging into an ice bucket (“you plunge that body”), and a man and woman playing chess (“you brainpower that body).”

It concludes with, “You flu shot that body, and now, you Spikevax that body. Because even though the pandemic is over, COVID-19 isn’t.”

The pharmaceutical trade press portrayed the ads as an attempt by Pfizer and Moderna, whose COVID-19 vaccines were injected into more than 5 billion people worldwide during the pandemic, to reverse dramatic losses in their stock prices in recent weeks.

“With hardly any Americans signing up to receive the updated COVID-19 shot, Pfizer is pulling out all the stops to increase uptake,” said Dr. Joseph Mercola.

Mercola reported that Pfizer paid Kansas City Chiefs tight end Kelce an outsized $20 million to promote the drugmaker’s COVID-19 shots, compared to his $5 million-per-year total endorsements from McDonald’s, Papa John’s, Walgreens, Nike and Tide, and was trying to capitalize on the football star’s recent surge in popularity as he dates pop star Taylor Swift.

Other medical trade journals debated whether celebrity endorsements like Kelce’s will actually help or hurt Pfizer’s sales and stock price.

Critic: COVID shot ads don’t meet FDA requirements for biologic side effects

But doctors and scientists interviewed by The Defender were appalled that Pfizer and Moderna, and the governments and media that support them, would continue to push the mRNA COVID-19 vaccines blamed for more than 36,000 deaths reported to the U.S. government-run Vaccine Adverse Event Reporting System, or VAERS.

A large Canadian study of 17 countries estimated the COVID-19 vaccines killed approximately 17 million people around the world.

Dr. Peter Breggin, a New York psychiatrist and author with his wife Ginger of “COVID-19 and the Global Predators: We Are the Prey,” said the Pfizer and Moderna commercials draw the audience into “a never-never land of fakers.”

“This is a combination of extreme fraud and sham,” Breggin told The Defender. “We now know from multiple scientific studies that there was a broad panoply of adverse effects to the vaccines as there are with some very potent drugs. That resulted in death in some people, and with more reports to the CDC [Centers for Disease Control and Prevention] of deaths than all the other vaccines in the world combined.”

Breggin, a frequent expert witness in pharmaceutical cases involving dangerous drugs and co-author of the bestseller “Talking Back to Prozac: What Doctors Aren’t Telling You About Today’s Most Controversial Drug,” said the Moderna ad makes a passing reference to possible myocarditis side effects while the Pfizer spot names no possible dangers at all.

“They’re not like ordinary drug commercials,” he said, adding that neither meets the U.S. Food and Drug Administration (FDA) requirement for describing biologic side effects.

Pfizer outspent competitors on digital, TV ads for COVID shots

Big Pharma advertising is big business in the U.S., the only country in the world with the exception of New Zealand that allows direct pharmaceutical advertising to consumers.

Spending on the marketing of prescription drugs, health services, laboratory tests and disease awareness grew from $17.7 billion in 1997 to $29.9 billion in 2016, with the largest increases coming in direct-to-consumer spending, which nearly tripled to 32% of all medical marketing spending.

Between Jan. 1 and May 6, 2021, Pfizer spent $21.5 million on digital advertising alone to push its COVID-19 vaccine, while Johnson & Johnson spent $29.1 million marketing its COVID-19 vaccine.

Big Pharma TV ad spending grew 8% in 2022, reaching a total of $4.05 billion. Much of that was “COVID vaccine-related television commercials” with “companies such as Pfizer and BioNTech” spending “large amounts of TV dollars on campaigns highlighting ‘getting back to normal,’ featuring loved ones reuniting after years apart,” according to Fierce Pharma. 

Pfizer was the biggest drug-ad spender at this year’s Oscars, shelling out an estimated $5.7 million for the most expensive spot in the televised event on its new COVID-19 drug ad: “If it’s COVID, it’s Paxlovid.”

Pfizer also aired the second-most-expensive TV ad at the Oscars, spending an estimated $3.8 million on another COVID-19 ad using “star power to emphasize risk factors and COVID-19 in [its] latest vaccine ad push” featuring celebrities including Pink, Questlove, Michael Phelps and Jean Smart.

The fourth-biggest advertising spender at the Oscars was the U.S. Department of Health and Human Services, which spent an estimated $1.9 million on a 30-second “awareness ad” with no pharma company mentioned “to get people to consider getting the latest COVID boosters amid ‘fading protection.’”

Despite nearly around-the-clock media reports and advertising by Big Pharma and governments urging people to get the latest COVID-19 vaccine and boosters, Pfizer’s September 2023 rollout of its updated 2023-24 COVID-19 shot suffered “abysmal” uptake, with only 7.1% of adults and 2.1% of children receiving the updated COVID-19 shot as of Oct. 14, according to Mercola.

Dr. Pierre Kory was encouraged that vast numbers of Americans, a majority of whom took the experimental mRNA COVID-19 shots during the pandemic, are waking up to the fact the mRNA technology is dangerous and its risk-reward benefit presents potentially frightening risk with little or no benefit, especially for children.

“It appears to me that pharma companies are now desperately marketing the vaccines to consumers via TV ads,” he said. “It looks like their previously winning strategy of fear-mongering via public health agency proclamations and widespread news media behavioral psychology ‘nudging’ tactics is now failing.”

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25 Comments
Anonymous
Anonymous
November 25, 2023 6:49 am

comment image

kiwi
kiwi
  Anonymous
November 25, 2023 12:48 pm

Canadian doctor Andrew Moulden done several years research into vaxxines and
vaxxine injuries/deaths, his conclusion was that ALL vaxxines cause harm, shortly
after his book was published which details his research he mysteriously dies.

Anonymous
Anonymous
November 25, 2023 6:51 am

All the cool kids are down at the morgue sporting blue bandages.. .. ..

B_MC
B_MC
November 25, 2023 6:52 am

Pfizer pays millions to CNN for Covid jab promotion

Kennedy further claimed that approximately 75 per cent of advertising revenues in the mainstream US media, and even higher for evening news broadcasts, stem from pharmaceutical companies.

US presidential candidate Robert F Kennedy Jr. has said that a top CNN anchor is paid $10 million per annually by the US pharmaceutical giant to promote its Covid-19 vaccine.

In a recent TV interview, Kennedy – the nephew of late US president John F Kennedy – claimed that around 80 per cent of CNN journalist Anderson Cooper’s $12 million annual earnings are directly funded by Pfizer.

Pfizer pays millions to CNN for Covid jab promotion: US prez candidate

flash
flash
November 25, 2023 7:19 am

When you take the ticket, Taylor Swift is the door prize.

Anthony Aaron
Anthony Aaron
  flash
November 26, 2023 12:37 am

Whoever that is … she’s not worth it …

Svarga Loka
Svarga Loka
November 25, 2023 7:20 am

Martha Stewart looks CGI. Or is that just air brushing on top of too much plastic surgery?

Uncanny valley much? Creepy!

zappalives
zappalives
November 25, 2023 8:13 am

See that democrats……………….even your GAWD- celebs are still boosting !
For the greater glory of the party………..for dear leaders father barry and mother hillary………….get that life affirming good shit into your body !
And remember……………..YOUR all in this together !
SUCKERS !

Anonymous
Anonymous
November 25, 2023 8:19 am

Bunch of sellout faggots need their heads kicked in. Soulless pieces of shit.

Anonymous
Anonymous
  Anonymous
November 25, 2023 3:11 pm

Well, they’d have no power, if ordinary folks weren’t such slobbering starfuckers. Every trade has two sides. Stop buying.

Daddy Joe
Daddy Joe
November 25, 2023 8:44 am

I hope Santa or someone is keeping a list and checking it twice of all these poison pushing whores. They are all just as guilty as big pharma.

The Central Scrutinizer
The Central Scrutinizer
  Daddy Joe
November 25, 2023 9:05 am

No more guilty that the morans taking the shots. I’d be interested to know the exact IQ number, below which they got 100% compliance on the clot shots. I’m betting that demographic is solidly Democrat.

John Fricking Doe
John Fricking Doe
  The Central Scrutinizer
November 25, 2023 2:26 pm

Also, at what IQ the compliance dropped toward zero. Both are telling, only one for value.

overthecliff
overthecliff
  Daddy Joe
November 25, 2023 8:10 pm

Most of the celebs are poison pushing whores but probably know not what they do. If they did know they wouldn’t care.

Aunt Acid
Aunt Acid
November 25, 2023 9:40 am

There’s that John Legend pushing drugs again. Auntie couldn’t name one song of his. Martha Stewart? Oh, yeah, she likes to hang out with Snoop Dog. Megan Rapinoe and this Kelce chap? Retards running around a field chasing after a ball. Never heard of the Putz either.

Yes indeed; Auntie always takes medical and pharmaceutical advice from Media-whores on Tel Avision because Psyience!

All of these damned shills and the injection makers can go fuck themselves and FJB.

Again, John Fricking Doe
Again, John Fricking Doe
  Aunt Acid
November 25, 2023 2:28 pm

I like the irony of referring to the sexual deviant Rapinoe as a ‘ball bouncer’.

SheWhoShallNotBeNamed
SheWhoShallNotBeNamed
November 25, 2023 11:58 am

Never had a flu shot nor a Covid jab. And I do not intend to start. And given what I know now, they can stuff their tetanus shot too. Thankfully, I gave up TV almost 20 years ago.

Anonymous
Anonymous
  SheWhoShallNotBeNamed
November 25, 2023 12:34 pm

Then you never saw Sherlock from bbc?

In that show they gave up some secrets.
including how to stage a convincing public suicide by jumping off a building, and how to stage a terrorist attack by crashing a large remote piloted airplane filled with cadavers.

Again, John Fricking Doe
Again, John Fricking Doe
  SheWhoShallNotBeNamed
November 25, 2023 8:47 pm

The tetanus is the only one I will miss. I seem to wind up with dubious punctures more than the norm. The only other cure for tetanus I know is to take the offending article, cover it in grease and put it in a cupboard. You’ll know whether the cure took in a couple of weeks.

Anonymous
Anonymous
November 25, 2023 12:31 pm

They have to pretend to believe in their product for a little longer.
They made billions after all.
No way they want to rock that boat.

Anonymous
Anonymous
November 25, 2023 2:19 pm

I sincerely hope that all the annoying, virtue signaling paid whores in those commercials took the vax… now, I’m just chillin and waitin for the vax to do the killin…

Walter
Walter
November 25, 2023 2:23 pm

Perhaps Kelce’s spike protein infused semen will increase Swift’s ability to produce a song that’s not boring and abysmally derivative in her chosen genre, one that has become as thin as the scrim of ice on the dog’s water bowl at the first hard frost.

musket
musket
November 25, 2023 6:34 pm

Kelce needs to stick to football. His days as a prop are almost over.

Buck
Buck
  musket
November 26, 2023 5:28 am

He will be watching the Super Bowl over at Taylor’s house while she is out with another guy.

Horst
Horst
November 26, 2023 3:01 am

This spot is just a joke, a mocking. Checkerboard, bath tub, ping pong, all the not so occult stuff put in.