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The Centers for Disease Control and Prevention is launching a campaign called “Wild to Mild” to encourage flu vaccination among children and pregnant women, despite long-observed ineffectiveness and safety concerns.
The Centers for Disease Control and Prevention (CDC) this week launched a new “Wild to Mild” ad campaign to “tame skepticism about flu vaccines,” CNN Health reported.
The campaign, which will run on the radio and social media platforms starting this week, targets pregnant women and parents of young children “because vaccination rates are down in both of those high-risk groups,” said CNN.
Experts who spoke with The Defender, however, questioned the efficacy of flu vaccines and cautioned about their potential harms.
The CDC ads feature cute animal images, including one that depicts a tiger (“a ferocious animal”) and a kitten (“something that’s not scary”) designed to promote the idea that the flu vaccine, rather than preventing influenza altogether, will inhibit severe symptoms and yield a milder course of the illness.
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